Raveena Tandon, Bollywood superstar and mother of four children has decided to spread awareness and fight Osteoporosis. In a media campaign launched last week by Lifezen Healthcare, a Bangalore based Over the Counter pharmaceutical (OTC) company; Raveena is seen promoting awareness of Osteoporosis, encouraging women across the country to take preventative measures in order to protect their bones. Lifezen Healthcare makes Tuskca Calcium, a chewable Calcium Citrate and Vitamin D3 tablet that ensure calcium absorption goes bone deep, unlike many other products in the market.
Osteoporosis is a degenerative bone disease which affects both men and women, usually those over 45 years. More than 30 million people in India currently have Osteoporosis, and over 30% of Indian women and 20% of Indian men will get the disease at some point in their lives. The main symptom of the disease is frequent, easily occurring fractures, which can lead to further complications. It is caused by a lack of Calcium and vitamin D in the diet. This often leads to surgeries and insertion of metal pieces at the joints to help ease joint pain and continue ease of functioning. The best recognised measure to prevent and treat Osteoporosis externally is supplementation with calcium and vitamin D3 from an early age, usually after 30 years. Tuskca from Lifezen is the best quality calcium tablet one can get for their regular supply of calcium and vitamin D3 combined.
In the communication, Raveena is urging women over 30 to take note of symptoms like back aches or muscle cramps, and ensure their long term bone health by taking calcium supplements, like the flavoured and chewable ‘Tuskca calcium’ tablets. They are not only calcium pills for bones but a great source of Vitamin D3 which is also an increasing concern among young adults today owing to decreased exposure to sunlight. Each Tuskca tablet is a Calcium Citrate and Vitamin D3 powerhouse which makes bones stronger and keeps one active longer. It is that dose of calcium for women which every household should ensure. The ad is a commendable initiative to bring attention to a major health concern which not many people are aware about. To quote her latest ad, it’s time to "Fight osteoporosis, make #BonesTuskcaStrong!"
Lifezens is a quality calcium supplement brand which is sugar-free, lactose-free and gluten-free.
Lifezen Healthcare also makes other major brands like Eyespa eyedrops, Wonder pro Sugar Free Probiotic, Muslizen male vitality capsules, and Inostretch Stretch mark cream.
To find out more about Tuskca Calcium and Osteoporosis, you can visit their website at www.lifezen.in/products/tuskca .